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The influence of advertising's affective qualities on consumer response
The influence of advertising's affective qualities on consumer response
Alvin J Silk
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Terry G Vavra
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ASIN:
B00IJDJP3S
Paperback:
104 pages
Dimensions:
8.5 x 0.2 x 11 inches
Weight:
11.7 ounces
Language:
English
Alvin J Silk
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Terry G Vavra
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