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Glen L. Urban
Glen L. Urban
Implementation of management science in marketing, 295-67, November, 1967
David B. Montgomery, Glen L. Urban
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A model for strategic planning of family planning programs. September 1969
Glen L. Urban
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Product planning decision. 250-67, March 1967
Glen L. Urban
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Advertising budgeting and geographic allocation, 441-70, January 1970
Glen L. Urban
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Endogenous modeling of late entry penalties for packaged goods
Glen L. Urban, Gurumurthy Kalyanaram
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A quantitative approach to new product decision making
Glen L. Urban
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Marketing entry strategy formulation : a hierarchical modeling and consumer measurement approach
Glen L. Urban, Richard H. Brudnick, Sloan School of Management
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